In the late 1960s, when imported machine-made fabric entered the Malian market, it was affordable only to a select few. A few years later, however, the prices reversed. As machine-made fabric rapidly increased in quantity, its sheer volume undercut the cost of traditional fabric.
As a result, traditional mud cloth is rapidly becoming too expensive for many Malian citizens. Although families may still display a piece of bogolan hanging on a wall in their home, tourists buy most of the mud cloth produced in Mali today.